Pakistan’s biggest tech expo Future Fest 2023 kicks off in Lahore


The largest tech conference and expo in Pakistan, Future Fest 2023, kicked off on Friday, with a range of Saudi startups present at the event to explore opportunities for collaboration and expansion.

According to the media reports, the Future Fest 2023 Pakistan, themed #SaveTheFuture, is a three-day expo bringing together 50,000 participants, representatives of 500 startups, and 200 exhibitors from more than 30 countries.

After premiering in Islamabad last year, the expo’s second edition is held in Lahore in partnership with the administration of Punjab province and the Punjab Information Technology Board.

The reports further stated that the Saudi delegation taking part in the event includes senior representatives from the Riyadh-based Digital Cooperation Organization and Invest Saudi, the investment attraction and promotion brand under the Kingdom’s Ministry of Investment.

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During Friday’s panel session titled Saudi ecosystem and expansion opportunities, DCO director Abdul Karim Samakie said, “I’m hoping we come out of this event with some MoUs and deals signed, (and) potentially new hires being done in Pakistan as part of this event.”

On the occasion, Pakistan’s additional foreign secretary for the Middle East, Rizwan Saeed Sheikh said that there were vast opportunities for collaboration, especially as Pakistan had human capital and a vast network of IT professionals who could join the Kingdom’s digital job market and ecosystem. He said that with its proximity to the Middle East, with a history and tradition of fraternal relations between Saudi Arabia and Pakistan, Pakistan certainly offers technical power and prowess.

Among the business representatives from Saudi Arabia attending Future Fest 2023 are educational and learning platforms AlGooru, Classera, financial and insurance services Hala, Derayah Financial, Moyasar, and Takadao, transport monitoring service Tracking, e-commerce companies Salla, Diggipacks, Salasa, and Nana, software developers Squadio, Qoyod, digital solutions firm Elm and AI technology developer Mozn.